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  • Writer's pictureDan Bonham

Training With A 'Personalized' Touch

At Cadence, our core focus is on marketing and promotion for businesses both small and large. Our solutions include social media, video production, podcasting, website design, and so much more. But our roots are deep in training and education. Sometimes, a personalized touch and 'teaching someone how to fish,’ is exactly what our clients need.

We recently spent a day with the team at the family-owned business, Personalized Paraphernalia in Somerville, New Jersey, educating them on a number of solutions to help market their embroidery and screen printing business. Personalized Paraphernalia has been a staple of the Somerville community for over 30 years, and they believe that creating relationships with their customers is at the core of their success.

Personalized Paraphernalia specializes in embroidery and screen printing that creates a memory AND creates an impression. As a longtime customer, my drawers are filled with shirts from different teams and events that help me to remember so many special times.

Their embroidery services cover a wide range of products for individuals, teams, and corporations. As their website states, "we can sew your company's logo on a polo or your grandkid’s name on an apron." Embroidery makes a great gift for friends and family. Personalized Paraphernalia also provides screen printing including jerseys, sweatshirts, middle school and high school spirit wear, corporate-wear and much more. They also do varsity jackets! Below are just a few samples.

During our recent visit to Personalized Paraphernalia, we worked with owner Laura Wolfe and her daughter Ashley Muentnich on design ideas for their website and email marketing. Using a popular web hosting platform that includes email campaign functionality, we first worked through educating Laura on website maintenance, including adding and editing text, uploading graphics, adding pictures to pages and deleting old content.

One of the great features of these web hosting platforms is once you learn one tool, you know how to use other tools. With the skills learned during the website editing session, it was easy to create an email campaign to reach out to over 500 existing customers in Laura's database. It was also simple to snap a few pictures with a camera phone and upload those images to share some eye-catching products created by Personalized Paraphernalia.

Are you looking to enhance the marketing efforts for your organization? Cadence can take on all of your marketing and promotional needs. Or, give us a call and we'll help you bait the hook as we teach you how to fish.

To find out more about Personalized Paraphernalia, visit their website at or call (908) 526-0602.

To learn more about Cadence Consulting Services, visit our website at or give us a call at (732) 690-6278.

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